Smile By Ell

Last updated: 7 July 2026

1. Our Commitment to Your Privacy

Smile by Ell ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) when collecting, using, storing, and disclosing your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a booking, purchase our products or services, or otherwise interact with us.

2. Information We Collect

Depending on how you interact with us, we may collect personal information including:

• Your name

• Mobile phone number

• Email address

• Appointment and booking details

• Treatment history and service preferences

• Information provided through enquiry or contact forms

• Information you choose to provide during consultations or correspondence

When you use our website, we may also automatically collect certain technical information, including:

• IP address

• Browser and device information

• Website usage data

• Cookies and similar tracking technologies

3. How We Collect Your Information

We may collect your personal information when you:

• Submit an enquiry through our website

• Book an appointment online

• Contact us via phone, SMS, email or social media

• Purchase products or services

• Subscribe to our marketing communications

• Visit and interact with our website

4. Online Bookings

Smile by Ell uses the trusted third-party booking software Square to manage appointments and client bookings.

When you make an online booking, your information may be collected and securely stored within the booking platform. Your information is used solely for managing your appointments, communicating with you about your booking, and providing my services.

Third-party providers manage your information in accordance with their own privacy policies.

5. How We Use Your Information

We may use your personal information to:

• Confirm and manage appointments

• Provide our services

• Respond to enquiries

• Send appointment confirmations and reminders

• Process payments where applicable

• Improve our website and customer experience

• Meet our legal and regulatory obligations

• Send promotional offers, updates or marketing communications where permitted by law or with your consent

6. Marketing Communications

From time to time, we may send you promotional emails or SMS messages about new services, special offers or events.

You may opt out of receiving marketing communications at any time by:

• Contacting Ell directly

Opting out of marketing communications will not affect important service-related communications, such as booking confirmations or appointment reminders.

7. Disclosure of Personal Information

We may disclose your personal information to trusted third parties who assist us in operating our business, including:

• Online booking providers

• Website hosting providers

• Payment processors

• Marketing and communication platforms

• Professional advisers where required

• Government or regulatory authorities where required by law

We do not sell, rent or trade your personal information to third parties.

8. Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Your information may be stored securely through our business systems and trusted third-party providers.

While we take appropriate security measures, no method of electronic storage or internet

9. Accessing or Correcting Your Information

You may request access to the personal information we hold about you or request that inaccurate or outdated information be corrected.

To make a request, please contact us using the details provided below.

10. Cookies

Our website may use cookies and similar technologies to:

• Improve website functionality

• Understand how visitors use our website

• Analyse website performance

• Support advertising and marketing activities

Most web browsers allow you to control or disable cookies through your browser settings.

11. Third-Party Websites

Our website may contain links to external websites or third-party services.

Smile by Ell is not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices or legal requirements.

The most current version will always be published on this page, with the revised date shown at the top.

13. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us at the information found at the bottom of this Privacy Policy.